Brand Yourself

Brand YOU!

I am really feeling the desire to express how important it is to Brand YOURSELF.

Let me explain.

I started my coaching and mentoring business two years ago this past March and immediately did what a lot of people do. I called it something else other than my own name. Which is fine but not great. At least in my opinion.

Thanks to Tracey Walker, with Empower Network,  I understand the importance of branding my own name.

Here are some of the things I learned in going through the process of creating a brand using a “company name” vs. branding yourself.

1) You don’t have to call your company something else in order for it to be recognized by others. In fact it’s probably more difficult to recognized by your friends and family because guess what? IT’S NOT YOU! LOL

2) You have to work hard to identify with a name other than your name. My current company is called Motivation Made Simple, and although I like and identify with what I am trying to portray through this name, it is just that…a name I had to try to identify with.

My Name As A Brand

3) There’s nothing wrong with MY NAME as a brand name. In fact, there’s EVERYTHING right with my name as a brand name because it accurately reflects WHO I AM and WHAT I’M ABOUT.

What do I mean by this?

There’s one thing I know better than anything else… that’s myself, or at least I have mastered the art of getting to know myself which brings me to number 4.

4) Things certainly do change! Although I thought that I accurately expressed my company through the name I chose, I have grown to understand that not only do I motivate as reflected in the brand name Motivation Made Simple…..I INSPIRE people! This is my true passion…TO INSPIRE OTHERS!

5) Don’t box yourself in. At times, when we have chosen a name that is other than our own, we box ourselves into the idea that came along with that name in terms of company growth.

6) Last but certainly not least, the world deserves to get to know YOU,who you are and what you stand for through your name as a brand.

I believe it’s much easier for a person to show themselves to the world when you are using your own name!

Start marketing yourself as a brand today!

http://www.lisascott.org

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